| Title | Snorkel |
| Agency | BBDO Canada |
| Campaign | On Points |
| Advertiser | Royal Bank of Canada |
| Brand | RBC Avion |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Banking, Finance, Law & Insurance |
| Philosophy | The “On Points” campaign recently debuted its latest spot, focusing on a tropical snorkeling trip, which is running through April. The first spot in the series launched in the fall, with rotating creative focusing on different types of travel popular during different times as year (it launched with skiing in September, and was followed by a jungle trek spot) and featuring different kinds of travellers (from couples to families to a “girl’s outing”). Jennifer Howard, head of marketing for payments and cards at RBC, says travel as a whole is a common interest among Avion members, but the idea was to reflect the diverse demographics and travel interests they have, with 15-second versions running throughout the campaign to keep multiple assets in market at the same time. Read more: http://strategyonline.ca/2016/03/08/rbc-celebrates-easy-travel/#ixzz4E1HRu4Xj |
| Media Type | Television & Cinema |
| Length | |
| Production Service Company | Rambler Films |