Millions of new air routes were opened by turning every single person into a destination. Instead of buying tickets based on their location, people can now buy personalised tickets where they are the origin and the people they're going to visit are the destination (for instance, from Mariano to Luis ). By purchasing online, users receive a custom e-ticket that works like a normal boarding pass on any device, at any airport. They can also promote themselves as a destination through a personalised video generated from their social data.