This morning MRM Worldwide was kind enough to chauffeur a bunch of groggy but stalwart search consultants into its offices, then nourish us with just-warmed bagels and well-constructed digital strategies.
More on that as the day winds down. Meantime, above is a shot of Mike Cornwell, recently-inaugurated CEO of MRM Worldwide UK, describing his trajectory to MRM (and the AdForum summit) with an image-rich description of his passions and personal icons.
And here we all are, frozen in a state of rapt attention, for the next three hours:
Follow along with us on Twitter @
adforum, or watch this space for updates as the conference progresses.