NEW YORK CITY: The morning of Day 2 at the 2012 AdForum Worldwide Summit was spent with two different digital, direct and CRM agencies – both with international networks and strong players in their markets.
It is fascinating to see how these agencies have grown and developed over the years as the needs for their businesses have grown. Wunderman and Proximity both have impressive track records.
The afternoon was spent with the four agencies from Group M – Maxus (not yet in South Africa), MediaCom, Mindshare and MEC.
All four agencies, all very different with very clear positionings. An excellent afternoon with lots of healthy debate and the first time in a few years that we have had a media focus at AdForum.
The evening saw the introduction of a new type of agency – details still under wraps – but more of that in a few weeks time.
A light supper and drinks and a relatively early night for the busy consultants at AdForum.
It is fascinating to see how these agencies have grown and developed over the years as the needs for their businesses have grown. Wunderman and Proximity both have impressive track records.
The afternoon was spent with the four agencies from Group M – Maxus (not yet in South Africa), MediaCom, Mindshare and MEC.
All four agencies, all very different with very clear positionings. An excellent afternoon with lots of healthy debate and the first time in a few years that we have had a media focus at AdForum.
The evening saw the introduction of a new type of agency – details still under wraps – but more of that in a few weeks time.
A light supper and drinks and a relatively early night for the busy consultants at AdForum.
