By: Johanna McDowell
PARIS, FRANCE: The final day of the 2012 AdForum Worldwide Summit in Paris started on the roof of the Publicis building, with CEO Maurice Levy giving us his view of the communications world and his group from the vantage point of the Arc de Triomphe.
Spectacular view.
As always, the Publicis Groupe plays its cards close to its chest so we were left guessing regarding its future moves but in no doubt about how M. Levy views his competitors!
Moving on to new independent agency Herezie (French for heresy), started by three top advertising men 18 months ago and enjoying stellar growth. We departed its building – behind the Louis Vuitton building on the Champs Elysees – to the accompaniment of robed monks and Latin chants.
On to Proximity and BBDO for two final agency presentations and lunch – day three was a shorter day – and we were left in no doubt that the BBDO network is at the top of its game in the world. Unstoppable was a word that came up frequently – as it is the creative and growth leaders in the industry.
And then it was time to say goodbye to all of the other consultants who all agreed that, without doubt, this was the best of these summits to date.
