NEW YORK CITY: Day 5 of the 2012 AdForum Worldwide Summit started off at M&C Saatchi New York.
A brilliant presentation on entrepreneurialism and coming prosperity from one of the gurus in the US, followed by an update on Saving Europe – a campaign led by Moray McClennan, worldwide CEO for Saatchi, in his role as president of European Association of Communication Agencies and then the announcements of the new agency and new team in New York.
M&C Saatchi now has 26 offices in the world, the most recent opening (re-opening) being in New York city. Very impressive morning and spot on timing.
Moving on to McCann – meeting with Nick O Brien, worldwide CEO, who updated us on the past turbulent two and a half years at McCann as he brings lots of change and innovation to the world’s oldest network established 100 years ago this year. Looks like he is on the right track and certainly the changes we have seen in South Africa mirror the changes in many other offices of McCann in the world. Watch this space!
Ending the day at iCrossing, a very strong digital and data agency, now owned byHearst Publishing – themselves a long term player in the publishing industry worldwide.
And so that was the summit this year. One of the best ones the IAS has attended to date – it was my fourth in New York – and certainly so stimulating that it will provide food for thought for the next 12 months!
A brilliant presentation on entrepreneurialism and coming prosperity from one of the gurus in the US, followed by an update on Saving Europe – a campaign led by Moray McClennan, worldwide CEO for Saatchi, in his role as president of European Association of Communication Agencies and then the announcements of the new agency and new team in New York.
M&C Saatchi now has 26 offices in the world, the most recent opening (re-opening) being in New York city. Very impressive morning and spot on timing.
Moving on to McCann – meeting with Nick O Brien, worldwide CEO, who updated us on the past turbulent two and a half years at McCann as he brings lots of change and innovation to the world’s oldest network established 100 years ago this year. Looks like he is on the right track and certainly the changes we have seen in South Africa mirror the changes in many other offices of McCann in the world. Watch this space!
Ending the day at iCrossing, a very strong digital and data agency, now owned byHearst Publishing – themselves a long term player in the publishing industry worldwide.
And so that was the summit this year. One of the best ones the IAS has attended to date – it was my fourth in New York – and certainly so stimulating that it will provide food for thought for the next 12 months!
