By: Johanna McDowell
NEW YORK: Five agencies, one workshop and an update on mobile marketing made day two, Tuesday, 11 October 2011, a hectic one this week. A highlight was Johannes Leonardo, a conceptual agency - new style and intriguing. Delighted that the one partner, Jan Jacobs, is a South African. It is the first start-up ever to be backed by the legendary Sir Martin Sorrell.
Brooklyn Brothers another highlight. Big thinkers, highly strategic and creative. Some brilliant case studies demonstrating integration across all media types and disciplines.
We seem to be seeing the emergence of hybrid shops which can conceptualise at top level and then supply content across all types of channels and networks. The leaders of these agencies sit and collaborate at the boardroom tables of Fortune 500 CEOs and their companies. And then they advise and implement.
Our questions as consultants revolve around the growth of these hybrids and their long-term sustainability.
But it is all fascinating in terms of industry growth and development and where we want to see agencies as key influencers.
Ended the long day with Euro RSCG launching its book of Creative Business Ideas at the Grammercy Hotel.
