Day three of the Adforum CEO Summit in NYC was a day of contrasts, with further evidence that digital is now mass media according to the team at Y&R; Publicis proving that the promises of change are now delivered; Sapient Nitro mastering the relationship between people and technology and the effect technology has on people; CHI&Partners providing three agency models for delivering their client's evolving needs; and Euro RSCG asking the pitch consultants "Who wants to be a Euro Millionaire".
Y&R had implemented a back-to-the-future strategy, discovering and evolving the original Young & Rubicam approach to "Resist the usual" through creative revolution of appointing 42 new ECDs globally and replacing every ECD in Asia.
Publicis demonstrated on the promises made in past years, with digital revenue on the way to being 30% of the total by 2015, through a successful online and iPhone application for DePaul UK, the Coca-Cola Village social media campaign in Israel and online gaming for British Army recruitment.
Sapient Nitro demonstrated its expertise in the technology space with the Streets Ice Cream "Share Happy" vending machine that recognises smiling faces and a Sneakerpedia for sneaker lovers and Foot Locker.
CHI changed the pace, providing a different view to the ways agencies can be structured to meet clients' changing needs, since as Johnny Hornby said, it has not changed since the Mad Men days.
And the day finished with Euro RSCG's David Jones as game show host as consultants competed in answering questions designed to demonstrate Euro's achievements.
Certainly a day of contrasts.
For more, continue to check back on this blog or check out #adforumceosummit on Twitter for frequent updates.
Y&R had implemented a back-to-the-future strategy, discovering and evolving the original Young & Rubicam approach to "Resist the usual" through creative revolution of appointing 42 new ECDs globally and replacing every ECD in Asia.
Publicis demonstrated on the promises made in past years, with digital revenue on the way to being 30% of the total by 2015, through a successful online and iPhone application for DePaul UK, the Coca-Cola Village social media campaign in Israel and online gaming for British Army recruitment.
Sapient Nitro demonstrated its expertise in the technology space with the Streets Ice Cream "Share Happy" vending machine that recognises smiling faces and a Sneakerpedia for sneaker lovers and Foot Locker.
CHI changed the pace, providing a different view to the ways agencies can be structured to meet clients' changing needs, since as Johnny Hornby said, it has not changed since the Mad Men days.
And the day finished with Euro RSCG's David Jones as game show host as consultants competed in answering questions designed to demonstrate Euro's achievements.
Certainly a day of contrasts.
For more, continue to check back on this blog or check out #adforumceosummit on Twitter for frequent updates.
