By: Darren Woolley
The AdForum CEO Summit kicked off last night, Sunday, 3 October 2010, with 26 pitch consultants from all around the world gathering for a cocktail party at the Cooper Square Hotel in New York City. In the room were consultants from Egypt, South Africa, Australia, Hong Kong, Spain, Denmark, France, Spain, UK and, of course, the USA.
Collectively, they represent many billions of dollars in agency billings in media, digital, creative and a full range of marketing services.
Looking around the room, I was pondering the collective noun for pitch consultants. There is a murder of crows, a school of sharks, but what could describe a collection of consultants who manage the pitch process on behalf of the clients' across the globe? Suggestions invited.
We reviewed the week ahead and the agencies we are meeting are Ogilvy Worldwide, Droga5, Grey Global Group, Y&R Brands, Publicis Worldwide, Sapient Nitro, CHI & Partners, Havas & Euro RSCG, WPP, Saatchi & Saatchi, MDC Partners, Creative Realities International, Arnold Worldwide, McCann WorldGroup, Digitas Worldwide and R/GA.
It all kicks off at 8am Monday morning, NY time. To follow the progress during the week, look for this blog or check out on Twitter (#adforumceosummit) for minute by minute updates.
