Long-time advertising industry corporate communications specialist Wally Petersen is Chief Communications Officer and leads all Corporate Communications for DraftFCB. In this position, Wally reports directly to Executive Chairman Howard Draft and is responsible for overseeing all internal and external communication programs to build awareness and enhance the reputation of DraftFCB; an enterprise currently encompassing 180 offices in more than 110 countries. He also provides communications counsel to all global, regional and local communications staff across the agency’s network.
Wally joined Draft in 2004 after a year of consulting for the agency. He began his career as a corporate communications assistant at Leo Burnett and worked his way up to ultimately lead the department as senior vice president of corporate affairs.
When the Lio Group acquired The MacManus Group in 1999 to form what became the Bcom3 Group, Wally oversaw all merger-related communications worldwide. He departed Burnett in 2002.
Wally graduated from the University of Illinois with a Bachelor’s degree in Speech Communications and received his Master’s in Journalism at the same school in 1983.
Today’s guest on the beach was Walter Petersen, the Chief Communications Officer of DraftFCB. Dyssia interviewed him, with hats and sunglasses…
While wandering around Cannes, the AdForum team hit on a particular Brazilian artist… He was advertising for his own work, a hand-written placard in the hands.
Dyssia is looking for someone to interview on the beach… Apparently famous Creatives are on the loose!
First day in Cannes. Climate change is on everyone’s minds.
Philippe Paget from Adforum introduces the “On the beach” segment.
Naomi Troni, Global Chief Marketing Officer at Euro RSCG Worldwide has accepted to test our AdCube, but with her dogs.
Chris hold the position of global Chief Executive and Creative Officer for global ideas shop at Gyro. He just tested our AdCube
Just after his masterclass about Creativity against terrorism, Jose Miguel Sokoloff, Leader of Lowe SSP3 and President of Lowe + Partners Creative Council answered Angela’s questionnaire.
Emmanuel Lallève & Florent Imbert, Partners & Creative Directors at Marcel