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First Ceremony in a sunny Cannes: Direct, Promo & Activation and PR
Posted on June 19, 2012 at 3:23 am by maud

Cannes has opened under a sunny weather. People are back and it looks like a good news for the economy.  Monday night, Cannes Lions has given its first trophies. CP+B, Boulder gets two Grand Prix for the Direct and Promo categories for their “Small Business Gets An Official Day” campaign for American Express. JWT Puerto Rico receives the PR Grand Prix for an operation called “The Most Popular Song” for Banco Popular de Puerto Rico. These categories have known a growth in terms of entries of more than 25% contributing to the invitation of new jurys members to view all the works.

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