Satursday evening, the ceremony to award the Film, Film Craft, Integrated and Titanium Grand Prix begins. The Film Grand Prix goes this year to Wieden + Kennedy Portland for one of their surprising films made for Old Spice. The agency gets also the Integrated Grand Prix for Nike Livestrong with the Chalkbot whereas the Titanium Grand Prix goes to Crispin Porter + Bogusky (USA) for Best Buy with Twelpforce.

The newly created Film Craft category awards DDB London and RSA Film with “The gift”, a long film from the campaign “Parallel Lines” made for Philips

The new Grand Prix for Good goes to Abbott Mead Vickers BBDO for “Choose a different ending”