Live in Cannes
The Zimbabwean Trillion Dollar Campaign
Posted on June 25, 2009 at 9:59 am by Lisa Michelle Jones

The Zimbabwean newspaper launched an effort to boost sales by bringing attention to the country’s troubled state.

zim460The ads, created by South African agency TBWA/Hunt/Lascaris/Johannesburg, used the Zimbabwean currency as an advertising medium on posters and billboards to raise awareness of the dire state of the country under Mugabe.

On the poster, copy stated “It’s cheaper to print this on money than on paper” and “Fight the regime that has crippled a country.”

The ads powerfully conveyed the symbol of a country that is a prisoner of the current regime and the perils of economic inflation experienced when bank notes are virtually worthless. The powerful creative effort won the top award in the outdoor category at the Cannes Lions International Advertising Festival.

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