Frédéric has launched the project Chief Marketing Officer Worldtour traveling around the world to interview the Marketing top executive of the biggest companies.

Frédéric did an amazing project called “We like the world”. He decided to finance a school for girls in Cambodge and go around the world with his family and will use his 80.000 potential friends to find accommodation. Geolocation will help people to follow him wherever he is. We wish him a very good trip

In 2004, he become managing partner of Euro RSCG 4D, responsible for the digital department. In 2007, Mathieu is named Managing Director of BETC 4D. Two years later, he leaves Havas Group for Aegis Media where he is named Managing Director of Isobar. He founds the start-up WebMii.

He has been named in May Chairman & CEO of Digitas France. Mathieu is also the president of the Interactive AACC.

Andréa Stillacci has founded the agency Hérézie with Luc Wise and Pierre Callegari in May 2010. He began his career as art critic and DJ and worked for agencies like CDP, BBDP and JWT in Italy. In 2002, he left Milan for London to work on the Unilever account and then joined Paris office. Andréa Stillacci became member of JWT Worldwide Council. In 2007, Andréa goes to Grey Paris as Co-President and Executive Creative Director. Under his direction, in 2009, Grey Paris is the most awarded French agency in Cannes.

Before starting KONG, Yacco worked as a creative director at Poke in London, was Co-founder of interactive agency Skipintro, Deputy Creative Director at Lowe Digital and a globetrotting techno DJ.
His work has been awarded at Cannes Lions, Eurobest, New York Festivals, The Webbys and the Art Directors Club to name but a few. He’s also been fortunate to be a regular judge at the Art Directors Club and FWA.

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

Previously, he worked for McCann Worldgroup as the Worldwide Director and regional Director, and also for Interpublic and BBDO EMEA.

In January 2008 he moved to DDB Worldwide where he organized DDB Latina, uniquely marketing to the diverse yet broadly connected Latin communities and cultures across Latin America, Spain and the U.S., a first for the industry.

Winner of the first Film Gold Lion at the Cannes Festival for Colombia, Ortiz’s work has been recognized at awards competitions around the world.

Monique Heim is responsible for several years of all advertising campaigns made by La Française des Jeux

Saatchi & Saatchi NDS have become for their 21st year one of the most attended event during Cannes Lions week. Saatchi & Saatchi invites submissions from directors across the globe and uses its Network to chose only a few directors: 17 this year for the concept “Hello Future“. The previous editions have featured acclaimed directors as Michel Gondry, Tarsem, Spike Jonze, Ivan Zacharias…

Kate Stanners, worldwide spokesperson for the NDS, was appointed Executive Creative Director in the UK in 2005. She previously founded Boymeetsgirl, worked for St Luke’s, Bates Dorland, GGT. She has worked for clients like Channel 4, Clarks Shoes, Eurostar, COI, Sky… She She is a member of WACL and the RSA, and sits on the IPA Council

Tom Eslinger is also a member of Saatchi & Saatchi worldwide Creative Board. He joined the agency in 1998 and is now responsible for all digital capabilities. Tom is a multiple Cannes Lion winner across outdoor, cyber, media, direct and promo for web and mobile work, and has judged, run Juries and been awarded internationally.In 2007, he was the President of the Cyber Lions jury at the Cannes International Advertising Awards. This was Tom’s third Cannes jury appearance, serving on the 2002 Cyber and 2006 Titanium juries.

Nick joined AKQA in 2004 as lead copywriter on the Nike account. During his time at the agency, he has produced a number of high-profile campaigns for the brand including “Nike Live” and “Nike PhotoID”.

Before joining AKQA, Bailey’s career included a stint at Oyster Partners (now LBi), where he worked across clients such as Mercedes-Benz, Abbey, BT and Vodafone.

In his new role Amsterdam, Bailey leads the creative output of AKQA Amsterdam’s eight-strong creative department, which handles accounts including Nike, Diageo and Greenpeace.

Thom Gruhler was appointed President of McCann New York in August 2009 after serving eight years as global leader of Verizon. In November 2008, the AAF (American Advertising Foundation) inducted Thom into its Advertising Hall of Achievement. The AAF Hall of Achievement is the highest industry award for excellence and accomplishment in advertising professionals 40 and under.

John Wright is Head of Strategic Business Development, EMEA at McCann Erickson. John works alongside Daley, the executive vice-president chief strategist McCann Worldgroup EMEA and worldwide director of strategic solutions, and report to Brett Gosper, the chief executive and regional director.

Matt Donovan joined McCann Erickson’s flagship New York office in 2010 as EVP, Managing Partner, with responsibility for leading the operations of the agency on a daily basis. He also is involved with recruiting talent of every stripe, identifying and developing thought leaders within the agency, and pursuing partnerships in entertainment, technology, product development and other related fields.

Grand Prix:

Film: Write the Future / Nike / Wieden + Kennedy

Film Craft: After Hours Athlete / Puma / Droga5

Titanium & Integrated: Decode Jay-Z with Bing / Microsoft Bing / Droga5

Creative Effectiveness: Sandwich / Walkers / AMV -BBDO

Nick has served on creative juries for D&AD, Cannes Lions Direct, Caples, U.K. DMA and Industry Direct Awards. He served on the DMA’s Creative Council and speaks frequently at industry events. His talks at the Cannes Lions International Advertising Festival, “Don’t Create an Ad, Create a Conversation” in 2008 and “Brand Adultery” in 2009 were among the most popular. Advertising Age, Adweek, Brandweek, Promo, Communications Arts, DM News as well as The New York Times seeks his opinion.

Before Wunderman, Nick was creative director at TBWA/GGT (renamed Tequila\London). While there, he and his team won over 80 awards including two Cannes Cyber Lions and six Lions Direct awards. Prior, Nick was creative director of BHWG and was part of the team that created BBDO’s global Proximity brand as well as powerful campaigns for clients such as Volkswagen, Barclaycard, Unilever, the British Government’s COI department and the International Red Cross.

Nick became heavily involved in digital in the 1990s, creating innovative websites and online advertising for BT other clients. His work has been recognized with nearly 100 awards, including a DMA Echo for Creative Best of Show.

Nick lives outside New York with his wife, two daughters and a very dumb golden Labrador. Occasionally he manages to escape to his vacation home in France.

Based out of the Seoul headquarters, Jason leads a team of 25 digital experts who create overall strategies for web, social media, mobile research, engine marketing, usablitiy, new media, research and interactive brand development for Cheil Worldwide’s global and local clients. Jason gave us a visit and participated to the adforum experience after his seminar. He answered a few of our questions.

Cheil seminar pointed out that traditional TV is not dead. Over the years, people have always had  basic needs linked to entertainment and utilities. The technology has evolved to fullfill them. The TV content is about to evolve towards more interactivity.

The TV of tomorrow is almost there (all and everything connected). The virtuous cercle of creation: more applications, therefore more TV sets adapted and more applications and accessibility to the public, just as smartphones. It’s very likely that this will develop first in the US and then around the world.  A NEW TV EXPERIENCE

Marita Scarfi worked her way up from a junior-finance position and is the agency’s third CEO since inception. Coming from a background in business consulting and public accounting, she helped architect Organic’s initial public offering and sale to Omnicom in 2003.

Steve Kehro is currently the SVP of Analytics, Media and Marketing Optimization for Organic, across all of their offices and accounts. Steve’s 20 year career in Marketing includes extensive experience in online and offline media, web development, promotions, product development, marketing strategy, creative, CRM and marketing analytics.

Conor Brady deeply passionates about design and has been an Experience Designer/Creative Director for over 15 years. He joined Organic from Razorfish.
He came to Organic as a Group Creative Director in 2006 and was promoted to Chief Creative Officer in 2009.

Shane Ginsberg is executive director, global business development, for Organic. After beginning his career at Organic in 1994, Ginsberg returned in 2004 as executive director. Based in San Francisco, Ginsberg leads Organic’s new business efforts across the network. Under his direction. Prior to returning to Organic, Ginsberg was managing director of AKQA’s San Francisco headquarters.

Freddie Laker is the VP Digital Strategy, Global Brands of Sapient Nitro. He participated to the creation of well over 1.500 interactive projects for client like Unilever, Coca-Cola, Toyota…

See the interview

PR Grand Prix got to Clemenger BBDO, Melbourne for National Australia Bank for Break-Up

Promo & Activation Grand Prix and Direct Grand Prix got to BV McCann Erickson Bucharest, for Kandia Dulce for American Rom.

First, after the Craft category established last year, the Cannes Lions introduces a new one: Creative Effectiveness. It aims to establish a direct correlation between creativity and effectiveness. This new comes with the name change of the Festival which is now called The International Festival of Creativity.

This year, there is also the presentation of The Lion of St. Mark, never before awarded since the creation of the festival. The first-ever trophy is awarded to Sir John Hegarty, Worldwide Creative Director and Founder of Bartle Bogle Hegarty.

Simon Francis is Chairman, CEO EMEA of Saatchi & Saatchi since August 2007.

He began his career at Zenith Media. He joined Leo Burnett Media and then Leo Burnett where he became Director of Integration. Simon has established innovative structures and won new business including Nike, Pepsi, Hutchinson 3G, Heineken and Handbag.com at Mindshare. Then he joined OMD

As EMEA MD of OMD Simon Francis succeeded to win major clients on 34 markets. He worked as a part of a team that presided over a business turnaround resulting a large revenue growth and doubling profits across the region.

Benoit Hery is the president of Draftfcb France which is the agency that made the wonderful print of the Act Responsible Expo 2010 « Gorilla » .
Benoit has joined DraftFCB in 2007. He was previously Vice-President of G2 Paris. Stephen Martincic is Senior Vice President Corporate Communication Worldwide of Draftfcb. Based in London, he was previously EMEA Communications Director. He has worked for Leo Burnett Paris and EMEA, OMD and Australie.

Both took part to a funny interview showing also their support to the ACT Responsible exhibition

The newly created Film Craft category awards DDB London and RSA Film with “The gift”, a long film from the campaign “Parallel Lines” made for Philips

The new Grand Prix for Good goes to Abbott Mead Vickers BBDO for “Choose a different ending”

Friday evening, a ceremony with the presence of Bernard Brochand, Mayor of the city has honored the following campaigns:

• “Certain things hang on forever” for Onlus Casa do Menor Italia by McCann Erickson / Italy   Special Tribute for the Most Voted Campaign
• “Girl” for Nobody’s Children Foundation by DDB Warsaw  / Poland       1st Favorite Print Campaign
• “Spray” for ENPA by Lowe Pirella Fronzoni / Italy   2nd Favorite Print Campaign EX AEQUO
• “Garbage Collector Babies” for LICRA by Publicis Conseil / France   2nd Favorite Print Campaign EX AEQUO
• “Whale” for WWF by Ogilvy & Mather / France    1st Favorite Film Campaign
• “Graffiti ” for AIDES by TBWA/Paris / France    2nd Favorite Film Campaign
• “Carte Blanche” for ManiaCard Albani by Mandarina Communication   Favorite Freecard Campaign
• “Stockings” for The Israeli women’s network by McCann Erickson Tel Aviv / Israel    Special Tribute from the ACT Team

The cocktail was organized on the terrace of the Expo, Hall Riviera, facing the beach, with the presence of  Hervé de Clerck, ACT Responsible, Philippe Paget, AdForum, Wally Petersen, Draftfcb, Tony Pigott, JWT, Hallie Johnston, McCann Worldgroup and Michael Illouz, Conceptory/Non Stop Media

After Sciences Po Paris and a MBA at HEC, Jean Paul Brunier began his career in the advertising industry in 1988 at BDDP-Messages. He worked as Business Development Manager and rapidly joined McCann Erickson with the same title.

Then, in 1995, he became Senior Vice President, Europe General Director of FCB Worldwide.

He continued his career at Publicis Conseil as Managing Partner. He became Worldwide Account Director, member of Publicis Management Board. He is President of Leo Burnett France since June 2008