Originally from Philadelphia, Ted Royer is currently Executive Creative Director at Droga5 in New York. He was invited in our Creator’s Studio for a special interview.

Ted graduated from the Portfolio Center in 1995. He won more The One Show Pencils than anyone in history in his first year as an art director at Leonard/Monahan.
While at Saatchi Singapore, he was ranked the number eight, and then the number four creative in Asia by Campaign Brief. Saatchi was voted the Ad Age International Agency of the Year in the same period.
While regional Creative Director in Latin America, he became the youngest person ever to be on the Ogilvy & Mather Creative Council.
At Wieden+Kennedy, his SportsCenter advertisements became part of a class taught at Harvard about successful business relationships, the example being Wieden and ESPN’s fruitful ten year partnership. He’s very proud that his adverts were being shown at Harvard, a school he would never have been able to attend.
Ted was on the Worldwide Creative Council while he worked for Publicis. He ran the Sydney office for a year and then went to New York to make adverts for Heineken.
Since starting to work to build Droga5, the agency was named Creativity’s Agency of the Year. Ted helped win Puma, Method, Activision, Rhapsody. Coca-Cola, New Museum and Net10 accounts for the company.
Among his nearly 100 international awards are 16 Cannes Lions (including two Titanium Lions), 18 The One Show Pencils, two Gold Clio Awards and two Gold Andy Awards.
He’s also currently finishing a book about the advertising industry, because the world really needs another one of those.

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