Akira Kagami, Executive Officer and Global Executive Creative Director of Dentsu, was invited into our Creator’s Studio. This very special character gave a unique touch to our Proust-like questionnaire,  done by Philippe Paget (AdForum).

Akira Kagami joined Dentsu immediately after college to begin his advertising career, now in its 30th year. He started as a strategist, but within a few years he joined the creative field as a copywriter and then moved on to being a unique type of creative professional with a forte in TVCs.
The accounts he has handled range in variety and size, from toothpaste to pharmaceuticals, beverages, electronic appliances, financial organizations, cars, and the public sector. Working at a varied agency like Dentsu gave Akira the opportunity to work on almost every category imaginable. One could say this breadth of experience led him to his most recent mission and role: to go beyond the responsibilities he has as a creative specialist, and to create a catalytic scheme for global communication design. Currently, he focuses on one of the hottest markets, Asia, to strengthen Dentsu’s creative network and its work for clients.
Akira’s accolades include awards from the ACC, including a Grand Prix, Clio, IBA Sweepstakes, ADC, Cannes Lions, Asia Pacific and One Show. He has judged AdFest in 2002 and was the first foreign judge at the China “Great Wall” Advertising Awards in 2007, held by China International Advertising Festival. He has spoken at numerous international award shows and seminars about Asian advertising, aiming to attract global attention to its diversity and dynamism. Recently he spoke at the IAA seminar in Washington DC, and at Dentsu’s “Beyond The Great Wall” seminar at Cannes Lions 2008.

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