Great Success for the Best Job in the world: PR & Direct Promo Grand Prix
On Monday evening, the newly renamed agency SapientNitro (Australia) won the new PR Grand Prix and the Promo Grand Prix at Cannes Lions. The agency won for its operation for Queensland Tourism; promoting the Best Job in the world.
Following remarkable coverage on the internet and in traditional media, thousands applied for the job from around the world. The win was not much of a surprise considering the huge buzz surrounding the campaign and was a fitting culmination for a job well done.
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Thomas
Creator's Studio
Ted Royer
Originally from Philadelphia, Ted Royer is currently Executive Creative Director at Droga5 in New York. He was invited in our Creator’s Studio for a special interview.
Red Carpet
Closing ceremony
This week was not only a sunny one… It has been a real challenge for all of you (and for all of us). Also, the Closing Ceremony came as a happy ending for a few!
Tck Tck Tck
Euro RSCG launched the Tck Tck Campaign for Climate Justice, in association with Kofi Annan, and Act Responsible.
On the Beach
Wally Petersen
Today’s guest on the beach was Walter Petersen, the Chief Communications Officer of DraftFCB. Dyssia interviewed him, with hats and sunglasses…
Alex Garbini
While wandering around Cannes, the AdForum team hit on a particular Brazilian artist… He was advertising for his own work, a hand-written placard in the hands.
Nightlife
Donald Gunn
At the DraftFCB cocktail, the AdForum team had a chance to interview the founder of the famous “Gunn Report”, M. Donald Gunn! He was in tow with Hervé De Clerck, the Chairman of Act-Responsible and AdForum.
