Beacon Communications wins the Cannes Lions Promo Grand Prix…
This is the extraordinary story of a mining city in Japan called Yubari. Day by day the city went further into debt and declined…Fortunately Beacon Communications (agency affiliated with Leo Burnett & Dentsu) found THE solution to make the situation better : Yubari city had the lowest divorce rate in Japan !
Beacon Communication decided to create a campaign called “No Money But Love” represented by a mascot named “Yubari Fusai” (Fusai means debt and spouse in Japanese). in order to prmote Yubari and help erase the debt…As a consequence tourism rose 10% …
it seems to be a real fairy tale for this city…don’t you think ?
Creator's Studio
Ted Royer
Originally from Philadelphia, Ted Royer is currently Executive Creative Director at Droga5 in New York. He was invited in our Creator’s Studio for a special interview.
Red Carpet
Closing ceremony
This week was not only a sunny one… It has been a real challenge for all of you (and for all of us). Also, the Closing Ceremony came as a happy ending for a few!
Tck Tck Tck
Euro RSCG launched the Tck Tck Campaign for Climate Justice, in association with Kofi Annan, and Act Responsible.
On the Beach
Wally Petersen
Today’s guest on the beach was Walter Petersen, the Chief Communications Officer of DraftFCB. Dyssia interviewed him, with hats and sunglasses…
Alex Garbini
While wandering around Cannes, the AdForum team hit on a particular Brazilian artist… He was advertising for his own work, a hand-written placard in the hands.
Nightlife
Donald Gunn
At the DraftFCB cocktail, the AdForum team had a chance to interview the founder of the famous “Gunn Report”, M. Donald Gunn! He was in tow with Hervé De Clerck, the Chairman of Act-Responsible and AdForum.
