Title | Spirit Halloween OOH Times Square |
Agency | Groove Jones |
Campaign | Spirit Halloween Times Square OOH |
Advertiser | Spirit Halloween |
Brand | Spirit Halloween Store |
Date of First Broadcast/Publication | 2022 |
Business Sector | Apparel, Fashion & Footwear |
Story | Yes, it looks like a 3D billboard, but it is a forced perspective illusion that we created for Spirit Halloween, and it appeared in Times Square this Halloween season. he Groove Jones team was asked to create this eye-catching OOH experience that features Jack the Reaper as he smashes through this oversized digital billboard in New York’s Times Square and reaches out to grab onlookers below. The animation begins with the Spirit Halloween logo and URL callout. Then all of a sudden, a powerful force begins to punch the billboard as if it wants to break out. |
Philosophy | The Groove Jones team was asked to create this eye-catching OOH experience that features Jack the Reaper as he smashes through this oversized digital billboard in New York’s Times Square and reaches out to grab onlookers below. The animation begins with the Spirit Halloween logo and URL callout. Then all of a sudden, a powerful force begins to punch the billboard as if it wants to break out. |
Media Type | Outdoor/Out of Home |
Length | |
More Information | https://www.groovejones.com/time-square-ooh-animated-3d-billboard-for-spirit-halloween/ |