| Title | GV60: A New Light In The EV World |
| Agency | INNOCEAN Europe |
| Campaign | GV60: A New Light In The EV World |
| Advertiser | Genesis |
| Brand | Genesis |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Cars |
| Story | As Berliners, we’re quite used to light shows. But not even a 4am trip to Panorama Bar could compare to the mind-blowingly, extraordinary eye-candy that we produced alongside Genesis for the launch of their all-electric GV60. But we’re getting ahead of ourselves, allow us to slow down a little. After all, this one is all about time. More specifically: yours. You see, whether it’s building the Taj Mahal out of matchsticks, growing a T-rex shaped bonsai tree, or teaching your mum how to use a MacBook, Genesis don’t mind how you spend your time – just as long as it fulfils you. And to prove it, they teamed up with multi-media artist and technologist, Jason Bruges to celebrate this mindset with an art and light creation which was powered by the GV60 itself. The Brit’s concept consisted of a dome-shaped, 12m wide laser installation which stretched across an enchanted Portuguese forest – all inspired by the Genesis Power Lines. |
| Media Type | Television |
| Length |