Title | Travel As You Are |
Agency | Laundry Service |
Campaign | Travel As You Are |
Advertiser | Orbitz, LLC |
Brand | Orbitz |
Date of First Broadcast/Publication | 2021 |
Business Sector | Travel Agencies, Tour Operators |
Story | Orbitz is in a highly competitive category. Growing the business required more than just smart messaging; it took meaningful positioning. We worked with Orbitz to refocus the brand on an important, underserved community: LGBTQIA+ travelers. Orbitz relaunched the brand with a message encouraging the LGBTQIA+ community to travel as their authentic selves, on their own terms, not the ones society created for them. The campaign launched with a brand film featuring real couples, all-LGBTQIA+ cast and featured a newly recorded version of “You Don’t Own Me” (popularized by Lesley Gore in 1963) performed by acclaimed R&B singer/songwriter Serpentwithfeet. The campaign included RTB-driven :15s videos, social content and a TikTok activation. |
Media Type | Case Study |
Length |