| Title | All Good |
| Agency | The Mars Agency |
| Campaign | all Good |
| Advertiser | Henkel |
| Brand | all |
| Posted | April 2022 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales. |
| Philosophy | Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey. |
| Problem | ‘all brands had significant out-of-stock issues during Spring months (Covid panic buying), which led to lost sales and share at Target. |
| Result | CATEGORY SHARE HAS INCREASED TO 4.9% SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE. Results pending as media runs through 1/30/2021. |
| Media Type | Television |
| Length |